Marketing Manager Jobs
A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans aimed at attracting potential customers and retaining existing ones. This role involves coordinating marketing policies, programs, and campaigns that align with the company's business goals.
The Marketing Manager must be a strong business leader, collaborating with executives to determine budgets and targets, as well as developing pricing strategies for products and services. They guide the marketing department, ensuring consistent messaging across all media channels while driving the organization's growth and profitability.
In summary, Marketing Manager Jobs require a versatile marketer who can steer branding efforts, manage cross-functional teams, analyze market trends, and execute effective marketing campaigns while aligning all materials with the company's brand identity.
National Yearly Income Range:
$60,000 - $140,000
Why Being a Marketing Manager is Great.
A Marketing Manager is a great job because it combines creativity with strategic thinking, allowing professionals to craft compelling campaigns that resonate with target audiences. This role offers the opportunity to work in diverse industries, adapting marketing strategies to meet specific market needs and consumer behaviors. Additionally, Marketing Managers often lead teams, fostering collaboration and innovation, which can be incredibly rewarding. The demand for skilled marketers continues to grow, making Marketing Manager jobs not only fulfilling but also secure in today's competitive job market.
With the right skills and experience, one can significantly impact a company's success while enjoying a dynamic and engaging work environment.
Marketing Manager Job Duties And Responsibilities
A Marketing Manager is responsible for developing and implementing effective marketing strategies to enhance the company’s reputation and attract qualified traffic. This role involves conducting market research, analyzing consumer behavior, and overseeing the marketing budget to ensure profitability and wise allocation of resources. Additionally, the Marketing Manager coordinates a creative team, collaborates with various departments, and manages daily workflows to align marketing efforts with the company's brand identity. By measuring campaign performance and building strategic partnerships, the Marketing Manager plays a crucial role in driving the success of multichannel marketing initiatives.
Why be a Marketing Manager with IES Residential?
Becoming a Marketing Manager with IES Residential offers a unique opportunity to work for a company that values knowledge, community engagement, and employee development. With over 50 years of industry experience and a commitment to exceptional customer service, you will be part of a dynamic team that emphasizes both national reach and local impact. IESR’s vibrant, family-oriented culture fosters creativity and collaboration, allowing you to make a meaningful contribution to the company’s growth and legacy while promoting diversity and inclusion.
Join us in building a better world through innovative marketing strategies that resonate with our mission and values.
Company Benefits
Competitive Wages
401(k) Plan with Contribution Matching
Paid Time Off (PTO)
Company Paid Life Insurance
Medical, Dental, & Vision Coverage
Short Term Disability Plans
Optional Long-Term Disability
Optional Critical Illness, Accident, Legal, & Pet Coverage.
Explore Marketing Manager Jobs Near Me by State
Discover a variety of Marketing Manager Jobs Near Me by State to find the perfect opportunity that aligns with your career goals and location preferences.
IES Residential States of Operation
FAQs
What's a Marketing Manager's job description?
A Marketing Manager is responsible for creating and executing strategic marketing plans to attract and retain customers. This role involves developing marketing policies and campaigns that align with business goals, managing budgets, and setting pricing strategies. The Marketing Manager leads the marketing team, ensures consistent messaging across all channels, and analyzes market trends to enhance the company's competitive position. Key tasks include guiding branding efforts, managing cross-functional teams, and driving growth and profitability.
What is the average salary of a Marketing Manager?
The average salary of a Marketing Manager in the United States typically ranges from $85,000 to $100,000 per year, with entry-level positions starting around $60,000 and experienced professionals earning up to $140,000 or more, depending on factors like location and experience.
How do I get a Marketing Manager job?
To get a Marketing Manager job, start by obtaining a bachelor's degree in Marketing, Business, or a related field; a master's degree can enhance your prospects. Gain at least three to seven years of relevant experience, focusing on roles that develop your communication, analytical, and problem-solving skills. Familiarize yourself with digital marketing tools, including Google Analytics and Google AdWords, and stay updated on industry trends. Develop strong leadership abilities to manage and inspire a team. Tailor your resume and cover letter to highlight your skills and experiences that align with the job requirements. Networking and applying to relevant job openings can also increase your chances of landing a position.
What are the job duties of a Marketing Manager?
A Marketing Manager is responsible for developing and implementing marketing strategies to enhance the company's reputation and drive traffic. Key duties include planning and overseeing advertising strategies, conducting market research and sales forecasting, analyzing consumer behavior, and managing marketing staff. They also oversee the marketing budget, produce engaging content, measure campaign performance, negotiate contracts, and ensure all materials align with the brand identity. Additionally, they build strategic relationships with industry partners and present marketing strategies to senior leadership.
How much does a Marketing Manager make per hour?
A Marketing Manager in the United States typically makes between $40 and $50 per hour, depending on experience and location. Entry-level positions may start around $30 per hour, while experienced professionals can earn over $70 per hour.
Is a Marketing Manager job fullfilling?
A Marketing Manager job can be fulfilling for those who enjoy creativity, strategy, and teamwork. It offers opportunities to drive brand growth, engage with customers, and see the tangible results of marketing efforts. However, fulfillment varies based on individual interests and work environment.
How long does it take to become a Marketing Manager?
To become a Marketing Manager typically takes around 4 to 7 years. This includes obtaining a bachelor's degree in Marketing or a related field, followed by 3 to 7 years of relevant work experience. Many employers also prefer candidates with a master's degree and strong skills in communication, analytics, and digital marketing.
Is there a demand for Marketing Managers?
Yes, there is a strong demand for Marketing Managers. As businesses increasingly focus on digital marketing and brand development, the need for skilled professionals who can strategize and execute effective marketing campaigns continues to grow. This demand is driven by the expansion of online platforms, evolving consumer behaviors, and the necessity for companies to maintain a competitive edge.
What are Marketing Manager career paths?
Marketing managers can pursue various career paths, including brand management, digital marketing, product marketing, market research, and advertising. They may advance to senior roles such as marketing director or chief marketing officer. Additionally, some may transition into related fields like sales management, business development, or entrepreneurship. Continuous education and networking can enhance opportunities for career growth in marketing.
What are the job responsibilities of a Marketing Manager?
A Marketing Manager is responsible for developing and implementing marketing strategies to enhance the company's reputation and drive traffic. Key duties include planning and overseeing advertising strategies, conducting market research and sales forecasting, analyzing consumer behavior, and managing marketing staff. They oversee daily department operations, collaborate with various teams, and manage the marketing budget. Additionally, they produce engaging content, measure campaign performance, negotiate contracts, ensure brand consistency, build strategic relationships, and present marketing strategies to stakeholders.
What are the requirements to get a Marketing Manager job?
To secure a Marketing Manager position, candidates typically need the following requirements:
1. Education: A Bachelor's degree in Marketing, Business, or a related field is essential; a Master's degree is often preferred.
2. Experience: At least three years of relevant experience is required, with some companies seeking up to seven years.
3. Communication Skills: Excellent verbal and written communication abilities, along with strong interpersonal and customer service skills.
4. Analytical Skills: Strong analytical and problem-solving capabilities, including budget management.
5. Technical Proficiency: Familiarity with Microsoft Office Suite, website analytics tools like Google Analytics, and digital marketing platforms such as Google AdWords.
6. Numerical Literacy: Ability to work with metrics, numbers, and spreadsheets.
7. Creativity: Aesthetic sense and passion for effective copywriting and communication.
8. Industry Knowledge: Up-to-date understanding of the latest trends and best practices in online marketing.
9. Leadership Skills: Strong supervisory and leadership qualities to manage and motivate a team.
Are there entry level Marketing Manager jobs?
Yes, entry-level Marketing Manager positions do exist. Typically, these roles require a bachelor's degree in marketing, business, or a related field. Essential skills include strong communication, analytical thinking, creativity, and proficiency in digital marketing tools. Internships or relevant experience can also enhance candidacy. Familiarity with social media platforms and basic data analysis is often beneficial.
Explore Other Jobs That Might be Right for You.
Want to explore something similar to Marketing Manager jobs? Look no further than these other careers that IES Residential has to offer.
